Case Study: Myngle
Myngle takes its origins as a dating app created by MobiDev for Myngle Labs LLC. On the surface, the idea of such an app isn't all that new, and there are lots of existing examples: this one initially was somewhat a crossover between Tinder and Foursquare. Yet it was designed to be engaging, beautiful, and unique in its own right.
IDENTIFYING TARGET AUDIENCE
Myngle was intended to be a location-based dating app that brought people together according to the principle of matches. Yet the target audience showed a significant change in preferences along the way. Myngle became popular with students, the location-based part was the key aspect, but the concept changed: users were just willing to know who's where currently and where others are going out. There was no need in messaging friends to ask where they are, there was no need in waiting for the answer – everything was available at user's will any time of day. A great app to use on campus.
- • A simple and beautiful 3-screen guide appears at first launch.
- • Registration can be accomplished with a Facebook account, or in a standard way via e-mail. Afterwards, the user is able to manage the profile; it includes first name, last name, age, a tagline, location, and photos.
- • Backend hosts the location-based part which includes a database of bars, gyms, nightclubs, restaurants, concerts, sporting events, and other venues. Users can conduct a search on the map, check in at these venues, and see who's currently checked in there. Venues can also be marked as favorites.
- • Locations are sorted by distance, divided into 'Closest' and 'Trending'. The app initially covered the US and Europe, partially.
- • Chat. One of the most challenging yet essential features in such apps. Once you have found someone, you'd like to chat that person right away without switching apps. Here we should also mention an option to block other users, dropping any chance of conversation in the future. The trick was the irreversibility of this action, there was no unblocking. Surely, the app warns users of it and requires confirmation.
- • Networking, JSON, XMPP
- • Facebook integration
- • Custom original UI
- • Local storage
- • Push Notifications via APNS
- • iOS Maps (MapKit framework)
- • SuperPin library for clustered pins
- • Backvendor (an Yii extension developed by MobiDev)
RESULTS AND ACHIEVEMENTS
The foremost difficulty that stood before this startup was figuring out the target audience and the most suitable technologies. For example, initially it was planned to integrate Myngle with Foursquare or Yelp. The idea was eventually abandoned in favor of a custom solution: collecting the information and forming a fully independent database of venues. This major change laid the cornerstone for the future application.
The Client already had the design upon turning to us, yet it was skeuomorphic, while the future launch of Myngle would have surely crossed paths with then-new iOS 7 with its new guidelines and functional features. We agreed on embracing the inevitable philosophy of the new iOS and brought lightness and a pleasant color palette to the app's design.
Backend was developed much faster than expected due to well-coordinated work and use of Backvendor, a free Yii extension created by our Web developers.
Other hard works were more focused on polishing the interactions rather than on functional implementation. Yet we successfully dealt with them and fulfilled the Client's expectations and continued working on it after the release: the usual support and maintenance, as well as adding a couple of new features, such as checkout. Nothing excessive, just a lovely yet powerful app with a stylish and eye-catching user interface that perfectly serves its purposes.
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