MARKETPLACE FOR PRE-LOVED BABY ITEMS, TRUSTED BY 10K+ UK PARENTS

Provided consulting services at the beginning of the cooperation

Since the founders of Pitapat needed support in structuring their development plans and defining the optimal app flow, features, and design, we began our cooperation with consulting services. Our experts delivered comprehensive project documentation outlining the requirements and scope, along with design assets and a tailored tech strategy. These materials provided a solid foundation, ensuring that the app’s functionality and appearance aligned with the client’s expectations, timelines, and budget.

Built transparent and intuitive UI and UX

One of the key requirements from the Pitapat founders was to create an application that would require minimal effort for new users to understand its functionality. Parents are often too busy to navigate a cluttered interface or deal with a complicated user flow. That’s why we focused on building a clean, intuitive design that guides users naturally through the app, ensuring a smooth and frustration-free experience from the very first interaction.

Launched the first version of the application on iOS

Since Pitapat’s target audience was parents—one of the busiest user groups—it was essential to provide quick and convenient access to the platform at any moment. In addition, the Pitapat founders aimed to streamline the process of publishing listings. Considering these requirements, the web app was deemed less convenient, and we focused on native mobile app development, starting with a native iOS app built with Objective-C, the most suitable and reliable technology available at the time for meeting our project needs. 

As a result, users could simply take a photo of a product with their smartphone, upload it to the app, add a description, and publish the listing in just a few minutes – as well as search for the needed staff while standing in line at the mall or waiting for their baby after kindergarten.

Validated market fit, then scaled to Android

The successful launch of the iOS version of Pitapat proved to the founders that they had created a product truly needed in this niche. The introduction of the Android version ensured that more users could benefit from the platform. This dual availability not only increased Pitapat’s reach but also positioned the app for continued success as it scales across multiple regions and platforms.

Made particular measures to protect parents' data

One of the primary objectives in developing Pitapat, alongside its user-friendly design, was ensuring a high level of safety and security. To achieve this, we implemented a secure messaging feature, allowing users to communicate directly within the platform without disclosing personal information, such as phone numbers or precise locations.