Digital transformation with Augmented Reality services

AR solutions are increasingly adopted by companies ranging from manufacturing enterprises to healthcare
centers—with clear purposes of searching for new ways to maintain long-term market relevance.

Implementation of these solutions is followed by an ongoing cycle of product evolution, delivery,
and integration with existing ecosystems. This is how Augmented Reality helps businesses enter the market
early, be ahead of the competition and confidently remain in the forefront.

Augmented Reality development
for your next business breakthrough

  • Microsoft HoloLens brings Mixed Reality to your businessMicrosoft HoloLens
  • ARKit framework allows to create Augmented Reality experience for iPhone and iPad.ARKit for iOS
  • ARCore is an Augmented Reality software development tool for AndroidARCore for Android
  • Google Glass is back as Glass Enterprise Edition and open to Augmented Reality developmentGlass & Android-based devices
  • Build cross-platform Augmented Reality applicationsCross-Platform AR

Microsoft HoloLens: mixed reality
for your business

HoloLens is the ultimate mixed reality device that is already applied by top companies in major business industries. Gaze tracking, gesture input, and voice commands enable easy and natural interaction with digital objects. Spatial sound can be integrated with the standard stereo to create a realistic environment. Such tools as Unity3D allow AR developers not only to create native software for HoloLens, but also work with object recognition, stabilization, simultaneous location and mapping. Additionally, the commercial version of HoloLens is open to mobile device management and advanced customization tailored to particular business needs.

Augmented Reality: application development for smartphones

The introduction of ARKit for iOS was followed by a number of iterations, each bringing new features that can be used in your apps: improved scene understanding and camera view, accurate mapping and rendering optimizations. All of it works to help us create engaging experiences, which can be enhanced with data science models for advanced object recognition. The same story can be told about ARCore—essentially a similar toolkit for Android—that blends the real with the digital using motion tracking and environmental understanding. Both of these technologies opened Augmented Reality to a huge audience of smartphone users.

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Augmented vs Mixed vs Virtual Reality

MobiDev offers software development services and creates business solutions
in the areas of augmented and mixed reality.
Now let's see where the line between different realities is drawn today.

What is Augmented Reality

Augmented Reality

Enhancement of existing reality with digital objects

Mixed Reality Software

Mixed Reality

Interaction of existing reality and digital objects

Difference between Augmented Reality, Virtual Reality, and Mixed Reality

Virtual Reality

Digital simulation of reality

Hardware & features

iOS devices: Apple ARKit, introduced in iOS 11, enables use of hardware features.

Android smartphones: ARCore is open to a limited number of devices running Android 7.0 and later.

Google Glass and Android-based devices: motion sensors, touchpad, camera, display and other hardware sensors.

Microsoft HoloLens & other Mixed Reality headsets: spatial sound, spatial mapping, gaze tracking, gesture input, voice support, accelerometer, gyroscope, magnetometer, extended connectivity, depth scanner.

Virtual Reality headsets & Windows Immersive headsets: motion tracking, cameras, accelerometer, gyroscope; some headsets require controllers (e.g. PS Move, joysticks, clickers). Further specifics and features vary according to the platform and the headset itself.

Capabilities & technologies for software development

Capabilities: device position tracking; detection of surfaces, edges, and points; scene understanding; object placement; GPS navigation. Some wearables require companion apps on smartphones. Data Science (e.g. image and object recognition) can be incorporated in software products.

Technologies (iOS): Swift, Xcode + ARKit, SceneKit, Metal for 3D objects, Unity3D (C#)

Technologies (Android): Java, Kotlin, Android Studio, ARCore, Unity3D (C#), Unreal Engine, Facebook AR Studio, Wikitude, Vuforia, device-specific development kits

MR headsets can be fully independent, have rich recognition features, and be capable of projecting high-definition virtual content or holograms over real objects. Spatial mapping allows to scan the environment in real time, creating a mesh of an X/Y/Z coordinate plane. Objects can be projected into this mesh.

Technologies: Windows Mixed Reality, Unity3D (C#) + Microsoft Visual Studio or JetBrains Rider, Vuforia, UWP

VR headsets utilize specialized lenses along with motion-tracking hardware to simulate physical presence of the user inside a computer-generated virtual world, making an immersive and interactive atmosphere.

These headsets tend to run together with compatible devices, such as smartphones, computers, and consoles.

Technologies: Unity3D (C#), Unreal, device-specific development kits (e.g. Google VR, PlayStation VR, Microsoft Mixed Reality Toolkit, etc.)

Augmented vs Mixed vs Virtual Reality

MobiDev offers software development services tand creates business solutions
in the areas of augmented and mixed reality.
Now let's see where the line between different realities is drawn today.

What is Augmented Reality

Augmented Reality

Enhancement of existing reality with digital objects

Hardware & features

iOS devices: Apple ARKit, introduced in iOS 11, enables use of hardware features.

Android smartphones: ARCore is open to a limited number of devices running Android 7.0 and later.

Google Glass and Android-based devices: motion sensors, touchpad, camera, display and other hardware sensors.

Capabilities & technologies for software development

Capabilities: device position tracking; detection of surfaces, edges, and points; scene understanding; object placement; GPS navigation. Some wearables require companion apps on smartphones. Data Science (e.g. image and object recognition) can be incorporated in software products.

Technologies (iOS): Swift, Xcode + ARKit, SceneKit, Metal for 3D objects, Unity3D (C#)

Technologies (Android): Java, Kotlin, Android Studio, ARCore, Unity3D (C#), Unreal Engine, Facebook AR Studio, Wikitude, Vuforia, device-specific development kits

Mixed Reality Software

Mixed Reality

Interaction of existing reality and digital objects

Hardware & features

Microsoft HoloLens & other Mixed Reality headsets: spatial sound, spatial mapping, gaze tracking, gesture input, voice support, accelerometer, gyroscope, magnetometer, extended connectivity, depth scanner.

Capabilities & technologies for software development

MR headsets can be fully independent, have rich recognition features, and be capable of projecting high-definition virtual content or holograms over real objects. Spatial mapping allows to scan the environment in real time, creating a mesh of an X/Y/Z coordinate plane. Objects can be projected into this mesh.

Technologies: Windows Mixed Reality, Unity3D (C#) + Microsoft Visual Studio or JetBrains Rider, Vuforia, UWP

Difference between Augmented Reality, Virtual Reality, and Mixed Reality

Virtual Reality

Digital simulation of reality

Hardware & features

Virtual Reality headsets & Windows Immersive headsets: motion tracking, cameras, accelerometer, gyroscope; some headsets require controllers (e.g. PS Move, joysticks, clickers). Further specifics and features vary according to the platform and the headset itself.

Capabilities & technologies for software development

VR headsets utilize specialized lenses along with motion-tracking hardware to simulate physical presence of the user inside a computer-generated virtual world, making an immersive and interactive atmosphere.

These headsets tend to run together with compatible devices, such as smartphones, computers, and consoles.

Technologies: Unity3D (C#), Unreal, device-specific development kits (e.g. Google VR, PlayStation VR, Microsoft Mixed Reality Toolkit, etc.)

How to design Augmented Reality software

How to design Augmented Reality software

End users are looking for immersive experiences and lasting impressions. They rarely care for tech sophistication of any selected augmented reality application. And with the help of our designers, your users get what they want. The entire world becomes a canvas for your product. The main idea goes through several stages with a need to cover both environmental and interaction design:

  • Sketching on paper and work with real objects (lighting and physical behavior)
  • Prototyping, elaboration of interactions between the user and the system
  • Creation of 2D and head-up display (HUD) interfaces, creation of 3D scenes
How to test Augmented Reality software

How to test Augmented Reality software

We make your software product smart and responsive, living up to high expectations of end users. For that purpose, we need to define the environment where your product will be used. This will help our Quality Assurance create the best possible testing environment to check the following capabilities:

  • Understanding of the surroundings and creation of meshes in rooms of different sizes and heights, as well as rooms with slanted walls, columns, etc.
  • Scanning of differently shaped surfaces at different illuminance levels
  • Recognition of real-world objects as additional surfaces/obstacles and their interactions with holograms
  • Testing of all application features and hardware modules
  • Planning and execution of security testing

Business cases for augmented and mixed reality solutions

  • Augmented Reality
    for industrial enterprises

    The industrial sector embraces AR innovation with well-defined needs: to boost factory performance, to increase employee productivity, to avoid breakdowns and take care of risks for human health. In one of such cases, our team did the research on implementing AR technologies based on HoloLens for hands-free monitoring of equipment and data gathering in real time. This new iAR component had to be implemented and seamlessly integrated as a solid part of the core system.

  • iOS app development with Augmented Reality integration

    Augmenting traveling experience
    with a mobile solution

    Branded mobile apps turned a new page with AR features. One of our recent products elevates customer experience in the sphere of traveling. Besides booking features, real-time notifications and content delivery, this iOS app offers AR-powered discovery, based on geolocation and personal preferences, and allows to take interactive tours to view places of interest in augmented environment. Technology-wise, ARKit was used together with SceneKit, GLKit, Core Motion, and VIPER architecture.

  • AR development
    for the healthcare sector

    Healthcare sees Augmented Reality as a tool that brings opportunities in both training and actual performance of medical procedures. AR applications can simulate human body and offer in-depth acquisition of knowledge for students—or help doctors monitor blood pressure of patients in real time. The technology itself is capable not only of showing digital content—equipment and human body—but also of streaming real-time health-related data and managing equipment using the IoT concept.

  • Augmented Reality development services for retail industry

    Reinventing customer experience
    with AR for retail and e-commerce

    Augmented Reality helps brands have influence on behavior of customers. When you try out the goods you want to buy in a novel way, you will get more attached to it emotionally—and after all, emotion plays a vital role in making choices. Thus brands offer hands-on experiences with AR to increase sales, at the same time garnering attention and recognition in the tech world. Now technologies evolve further with data science and machine learning, implemented in Augmented Reality solutions.

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