LOCATION: Online
Andrew Makarov
Since childhood, I’ve been fond of science, technology, and sports. This allows me to keep my brain and body in good shape all the time. In 2012, I joined MobiDev as an iOS developer. At the moment I’m an iOS/Android Group Leader and an Augmented Reality Solution Architect. I’m happy to be part of the team and bring real value. Over this time I’ve taken part in many various projects including mobile apps with the integration of innovative technologies like Augmented Reality, The Internet of Things, Data Science, and Machine Learning. I like to look outside of the box and come up with new unique solutions, and like to put my soul into our projects.
I enjoy public speaking and meeting in person. It was a pleasure to be a speaker at tech conferences like MobileTechCon and PHP Conference. I’m happy to contribute to the DEV Community. Also, you can find my articles that are regularly published on Clutch, TechDay, The Manifest, VR Voice, AR Post, Independent Retailer, DZone, IoT For All, Smart Insights
Articles written by Andrew Makarov:
Hospitality Technology Trends for Business Growth: A 2025 Innovation Guide
Hospitality industry leaders are rapidly embracing new technology that will enable them to achieve a competitive advantage in the future. At the same time, SaaS providers are seeking new ways to enhance the functionality of their products using ... More >
Hospitality industry leaders are rapidly embracing new technology that will enable them to achieve a competitive advantage in the future. At the same time, SaaS providers ... More >
Hospitality Software Development: Use Cases, Challenges & Approaches
The hospitality industry is gaining momentum—but so is the pressure to modernize. Guests expect fast, seamless service. Operators expect smarter tools. Whether you’re running a hospitality business or building software for one, staying com ... More >
The hospitality industry is gaining momentum—but so is the pressure to modernize. Guests expect fast, seamless service. Operators expect smarter tools. Whether you’ ... More >
Retail App Development: Build High-Performing, Scalable, and Customer-Centric Mobile Apps
Retail mobile applications have become the dominant channel for sales and transactions worldwide, forcing more businesses to shift to their usage. This trend made a significant impact on shopping behavior. People compare prices, scan barcodes, r ... More >
Retail mobile applications have become the dominant channel for sales and transactions worldwide, forcing more businesses to shift to their usage. This trend made a signi ... More >
Augmented Reality in Retail: Use Cases, Challenges and Best Practices for Leveraging in SaaS
Retail businesses are in a constant uphill battle against the distractions of the real world. In a brick-and-mortar store, people are immersed in their surroundings and can engage with that environment in natural ways that focus on the purchasin ... More >
Retail businesses are in a constant uphill battle against the distractions of the real world. In a brick-and-mortar store, people are immersed in their surroundings and c ... More >
Geofencing in Retail: Driving Omnichannel Sales with Location-Based Customer Engagement
Retail is one of the most competitive industries, which is no secret. Technology here is essential for improving operations and customer engagement. Geofencing and geotargeting have become quite popular go-to solutions among retailers. They help ... More >
Retail is one of the most competitive industries, which is no secret. Technology here is essential for improving operations and customer engagement. Geofencing and geotar ... More >
Mobile Application Security: Best Practices to Protecting Your App for Long-Term Success
MobiDev has been developing mobile applications since 2009, so we’ve had time to be convinced that security can either contribute to the success or lead to the failure of a mobile app. Moreover, this is true for both new and existing apps. In t ... More >
MobiDev has been developing mobile applications since 2009, so we’ve had time to be convinced that security can either contribute to the success or lead to the failure of ... More >
Mobile App Development: The Complete Guide on Process, Technologies, and Best Practices
The world of mobile app development is moving faster than ever. With technology evolving at lightning speed and consumer expectations changing almost daily, keeping up can feel like a full-time job. But staying competitive—and grabbing those new ... More >
The world of mobile app development is moving faster than ever. With technology evolving at lightning speed and consumer expectations changing almost daily, keeping up ca ... More >
Augmented and Virtual Reality in Healthcare: Use Cases, Challenges, & Opportunities
Until we can learn to turn back time, healthcare systems will continue to age. Patient needs are increasing, and diseases continue to evolve. As the scale of challenge grows for healthcare industries around the world, inefficiency isn’t affordab ... More >
Until we can learn to turn back time, healthcare systems will continue to age. Patient needs are increasing, and diseases continue to evolve. As the scale of challenge gr ... More >
Virtual Try-On Technology Guide: How to Develop Your Own AR Try On App
For retailers, navigating the complexities of eCommerce can be daunting, especially when faced with high return rates due to issues like incorrect fit, color discrepancies, and unmet product expectations. According to the National Retail Federat ... More >
For retailers, navigating the complexities of eCommerce can be daunting, especially when faced with high return rates due to issues like incorrect fit, color discrepancie ... More >
Augmented Reality Measurement App Development Guide for Product Owners
Augmented reality has evolved from its origin as an experimental and novel technology to a practical business tool. Across many industries, businesses have adopted AR for various spatial applications like generating floor plans, applying décor e ... More >
Augmented reality has evolved from its origin as an experimental and novel technology to a practical business tool. Across many industries, businesses have adopted AR for ... More >
Top 7 Healthcare Technology Trends in 2025: Exploring the Latest Software Innovations
Over the past few years, the healthcare sector has been grappling with unprecedented challenges brought on by digital transformation, the pandemic, shifting demographics, and rising patient expectations. For healthcare executives, staying compet ... More >
Over the past few years, the healthcare sector has been grappling with unprecedented challenges brought on by digital transformation, the pandemic, shifting demographics, ... More >
How to Create an Augmented Reality App: Product Owner’s Guide
Remaining competitive in your market means constant innovation. Moreover, augmented reality is one of the most cost-effective technologies to apply this strategy. However, one thing I’ve learned during my involvement in AR development since ARKi ... More >
Remaining competitive in your market means constant innovation. Moreover, augmented reality is one of the most cost-effective technologies to apply this strategy. However ... More >
12 Augmented Reality Technology Trends of 2025: New Milestones in Immersive Innovations
Navigating the landscape of innovations can be challenging, especially when it’s hard to identify which trends offer real value to your business. Focusing on technologies that have consistently proven their value is a smart strategy, particularl ... More >
Navigating the landscape of innovations can be challenging, especially when it’s hard to identify which trends offer real value to your business. Focusing on technologies ... More >
A Guide to Developing Augmented Reality Indoor Navigation Applications
Since the launch of ARKit in 2017, MobiDev has been actively involved in the field of augmented reality, and in 2018, we expanded our expertise into artificial intelligence to better serve our customers’ business needs. Harnessing the syne ... More >
Since the launch of ARKit in 2017, MobiDev has been actively involved in the field of augmented reality, and in 2018, we expanded our expertise into artificial intelligen ... More >
Augmented Reality-Based User Manual: Video Demo
Nobody likes to read technical manuals because they are usually boring and complicated. But if you supply complex equipment or provide services that involve multiple interconnected tasks, the customer experience is largely dependent on the quali ... More >
Nobody likes to read technical manuals because they are usually boring and complicated. But if you supply complex equipment or provide services that involve multiple inte ... More >
AR for Onboarding and Troubleshooting: Wi-Fi Router Diagnostics Demo
Modern technologies make it possible to transform customer services by improving the user experience and reducing the burden on the staff at the same time. Virtual user manuals, for instance, can provide users with 3D visual instructions on how ... More >
Modern technologies make it possible to transform customer services by improving the user experience and reducing the burden on the staff at the same time. Virtual user m ... More >
Augmented Reality Business Cards Demo: Use AR For Brand Promotion & Advertising
One of the most engaging ways to deliver authentic and personal experiences to customers has always been through developing augmented reality apps. When users are approached with a unique and immersive experience, they are more likely to remembe ... More >
One of the most engaging ways to deliver authentic and personal experiences to customers has always been through developing augmented reality apps. When users are approac ... More >
Augmented Reality Demo Collection by MobiDev
The practical applications of augmented reality have been repeatedly demonstrated across various domains, including but not limited to, customer support in shared AR spaces, indoor navigation, and innovative ways of promoting brand awareness. H ... More >
The practical applications of augmented reality have been repeatedly demonstrated across various domains, including but not limited to, customer support in shared AR spac ... More >
AR Remote Assistance Using Shared AR & WebRTC: Video Demo
Remote assistance and collaboration software enhanced with augmented reality can make both clients’ and assistants’ lives easier. In the video demo that follows, we’ll show you how combining AR and WebRTC can enable peer-to-peer communication an ... More >
Remote assistance and collaboration software enhanced with augmented reality can make both clients’ and assistants’ lives easier. In the video demo that follows, we’ll sh ... More >
Mobile App Development Trends and Innovative Features in 2025
No matter what audience your mobile app is intended for, there’s no denying that innovation is one of the core components of success. A great way to get started is to understand the upcoming mobile app development trends. Let’s talk about them, ... More >
No matter what audience your mobile app is intended for, there’s no denying that innovation is one of the core components of success. A great way to get started is to und ... More >
Augmented Reality in iOS Apps: ARKit Development Guide
Among all augmented reality platforms, ARKit stands above the rest in popularity and performance. Apple’s tight-knit ecosystem, standardized hardware, and high performance of ARKit for augmented reality applications make it highly desirable for ... More >
Among all augmented reality platforms, ARKit stands above the rest in popularity and performance. Apple’s tight-knit ecosystem, standardized hardware, and high performanc ... More >
Augmented Reality in Marketing and Sales: Practical Yet Innovative
Augmented reality’s tremendous potential spans a variety of industries. The applications available through AR can improve customer satisfaction and drive sales. AR can lead conversions, help shoppers in stores and help customers shop online. Whe ... More >
Augmented reality’s tremendous potential spans a variety of industries. The applications available through AR can improve customer satisfaction and drive sales. AR can le ... More >
Augmented Reality For Corporate Campus Navigation: Video Demo
Augmented Reality developers continuously reveal new potential AR use cases for practical purposes. Our today’s demo is the second one to elaborate on the concept of indoor navigation on campus, this time with the help of Apple’s ARK ... More >
Augmented Reality developers continuously reveal new potential AR use cases for practical purposes. Our today’s demo is the second one to elaborate on the concept o ... More >
Andrew Makarov took part at the following events:

LOCATION: Online

LOCATION: Online

LOCATION: Berlin, Germany

LOCATION: Austin, USA

LOCATION: Santa Clara, USA

LOCATION: Coventry, UK

LOCATION: Munich

LOCATION: Berlin, Germany

LOCATION: Los Angeles, USA

LOCATION: Seatle, USA

LOCATION: Munich, Germany