BUSINESS VALUE
After MobiDev deployed and launched the BeONE Sports app in 2023, Scott Deans and his team focused on expanding the library of professional athletes. In particular, they engaged Stacy Sykora, Mike Hollis, Michelle Focam, Cash Peterman, Cheyenne Parker, and Zack Granite to share their professional performance with BeONE sports users so that young athletes could learn from the pros.
The app actively covers various sports, including volleyball. With its five significant Volleyball AI Actions, BeONE Sports has announced a partnership with the Lone Star Classic Tournament in Dallas, which hosts 20,000 athletes, coaches, and parents competing over three weekends.
Following these achievements, BeONE Sports has continued expanding its reach and impact. In a new partnership with Rice University, over 400 student-athletes, along with 100 coaches and trainers, now have access to AI-driven training analysis directly on their smartphones.
BeONE Sports has gained global recognition, securing a spot among the TOP 10 AI Sports-Tech Startups of 2024.
THE STORY BEHIND
After two decades of design experience across multiple industries and building a career that included working in nanotechnology and AI, former Division 1 athlete Scott Deans decided to start his sports technology startup, BeONE Sports in 2022, aimed to support athletes’ specialized training regardless of their location worldwide. Empowering an advanced training methodology with computer vision, BeONE Sports provides data-driven training programs for athletes and coaches.
MobiDev covers a full cycle iOS app development, which in particular, includes processing data received from the existing BeONE Sports ML models, video rendering, and in-app purchases.
INDUSTRY CHALLENGES
When it comes to developing software for the demanding SportsTech industry, it is particularly important to provide a high application performance and stability in terms of high user load. The app must be extremely flexible in terms of the range of smartphone models it supports in order to reach a larger audience of aspiring athletes.
Following the thoughts of Scott Deans, which he shared in his Medium interview, BeONE sports is designed to overcome key stigmas in SportsTech. These include the perception that SportsTech is designed exclusively for the 1%, seen as a niche industry, not focused on serving the larger customer base with limited resources, and that it prioritizes science over customer needs.