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6 Ideas To Leverage Augmented Reality For Marketing & Sales

Author: Andrew Makarov, Head of Mobile Development at MobiDevPost by Andrew Makarov,

Head of Mobile Development at MobiDev

Augmented reality is capable of delivering some of the most exciting advances in marketing since the very introduction of the internet. Business applications for this tech aren't just limited to the design or presentation space; indeed, some of the best uses for augmented reality can increase sales, maximize customer engagement, and improve customer satisfaction. By connecting users to the products they buy in a real, visual way, you can bridge the gap between your intended audience and the products or services you sell

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9 Augmented Reality Trends to Watch in 2019-2020

Augmented reality saw its record growth in 2018. Commercial support for AR is positioned to be strong, with big tech names like Microsoft, Amazon, Apple, Facebook and Google making serious commitments. It is believed that by 2023, the installed user base for AR-supporting products like mobile devices and smart glasses will surpass 2.5 billion people. Revenue for the industry should hit $75 billion. Industry players in the augmented reality world expect to 2019 to be a year marked by an uptick in the pace of industry growth.

A bulk of the latest advances in the field of AR were showcased at a number of tech events, some of which, such as Augmented World Expo and Consumer Electronics Show, were attended by our team. They inspired us to gather these 9 AR trends that will keep shaping the business landscape over the next couple of years and may inspire you on your own innovations

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7 Technology Trends To Change Retail Industry In 2019

Technology is widely adopted by retail companies with the quite obvious purposes of overtaking less advanced competitors, gaining new customers, and eventually increasing revenues

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IoT Application Development With The AWS IoT Platform

With a sphere as disparate as the Internet of Things—and with products ranging from simple beacons to complex industrial equipment and smart home systems—the advent of platforms to streamline development was only a question of time

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Flutter Application Development Case Study

This internal project shows the process of entering the market fast, using the technical capabilities of Flutter to get the required functionality and speed up the development process.

Business goals: Build a customizable cross-platform application with minimum time and effort to test the market

Product: MD Gym, mobile assistant for sportspeople that replaces traditional means of organizing workout and tracking progress

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Augmented Reality For Marketing & Brand Promotion

Augmented Reality has become one of the most engaging means of delivering your products and services right to the pockets of your customers. Meaningful application of AR can become a novel way of interacting with your audience and bringing value to them, with improved visual recognition and emotional attachment

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Retail Digital Transformation: How To Leverage Tech Innovation Wisely

Tech innovation in retail has been running at a breakneck pace in the last decade. A host of solutions have appeared on the horizon, including everything from blockchain and augmented reality to advances in data science and machine learning that have found practical application in the retail sector

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Enterprise Wearables & Augmented Reality Adoption And Use Cases

MobiDev team will soon attend the 5th Enterprise Wearable Technology Summit, the leading event dedicated to the use of wearable technologies for industrial enterprise application. Well before this event, we decided to share some insights from the world of modern enterprise wearables, possible ways to apply them, and obstacles on their way to broader adoption

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MobiDev Monthly Roundup: September 2018

We've got lots of worthwhile news to share this September, including 3 new Augmented Reality video demos and guest posts contributed to Upwork, TechDay, and Clutch. But before we proceed to them, let's start with the upcoming tech conferences where we can meet in person

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Demo: Augmented Reality for Indoor Navigation

Indoor navigation based on Augmented Reality is yet another use case that puts innovation to daily practice. While mapping services like those of Apple and Google perfectly cover outdoor navigation in cities, routing inside larger buildings—e.g. offices, malls, and airports—remains a relevant problem

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