Serhii Koba
Most of all in my life I like creating things. Something fascinating, impactful, and ambitious. It could be a game, a fiction novel, a complex web solution, or a large development team. While I have delved deeply into developing software solutions for healthcare, social networks, bank automation, and fintech domains, in recent years the retail industry has truly captured my attention. In fact, it has become one of the key areas where I find inspiration to further hone my technical skills as a solution architect. I focus on developing fault-tolerant, scalable, and high-performance systems that help our clients optimize their existing retail systems or enter the market with innovative and promising products.
My second passion is knowledge sharing. It’s incorporated into my life on different levels, from raising a kid to lecturing at university and teaching students web technologies. In day-to-day life, I use this passion and skill by leading different internships, team events, tech talks, and blogs (btw, check our MobiDev Ruby blog).
Last but not least is self-development. I have many interests, such as snowboarding, playing the drums, and climbing. On the professional side, I earned a Ph.D. in project management to gain a deeper understanding of software development processes on a large scale. It turned out particularly helpful for the complex ERP and POS systems I’ve been working on in recent years at MobiDev.
I like to say that we are alive while we learn something new.
I am an active contributor on GitHub and TechTarget. Also, I have been a speaker at the world’s top tech conferences: Developer Week and Tech Day.
Also, please feel free to check the recent webinar “Why Modernize Before Innovating” where Bentley Radkliff, Alexandra Ilinska, and I discuss why upgrading IT infrastructure and modernizing legacy software systems are essential for driving meaningful innovation in business.
Articles written by Serhii Koba:
How to Build an AI-Driven Order Management System to Streamline Retail Operations
The retail industry is arguably one of the most complex and rapidly growing ones. Customers’ expectations are shifting, multi-channelism is on the rise, and the overall high fulfillment complexity makes it hard to choose the right strategy. Thes ... More >
The retail industry is arguably one of the most complex and rapidly growing ones. Customers’ expectations are shifting, multi-channelism is on the rise, and the overall h ... More >
How To Integrate AI In Supply Chain Management To Optimize Business Processes
Modern automation in supply chain operations is no longer a moonshot but a pragmatic route to measurable efficiency. Companies compete on time-to-fulfillment, cost-to-serve, and resilience under stress, and rigorous process optimization directly ... More >
Modern automation in supply chain operations is no longer a moonshot but a pragmatic route to measurable efficiency. Companies compete on time-to-fulfillment, cost-to-ser ... More >
Implementing Retail Business Intelligence: The Complete Guide for C-Level
Retail has never moved faster. You’re making decisions in real time, managing stores and digital channels as a single ecosystem, and facing shrinking margins that leave no room for error. In this landscape, business intelligence (BI) is no longe ... More >
Retail has never moved faster. You’re making decisions in real time, managing stores and digital channels as a single ecosystem, and facing shrinking margins that leave n ... More >
Retail Predictive Analytics: The Technology Behind Predicting What Customers Will Buy Next
Predictive analytics begins with anticipating customer needs and leads to improving inventory flow, optimizing prices, and preventing churn. It helps you make smarter, faster decisions across every touchpoint. Long past are the days when retail ... More >
Predictive analytics begins with anticipating customer needs and leads to improving inventory flow, optimizing prices, and preventing churn. It helps you make smarter, fa ... More >
Hospitality Technology Trends for Business Growth: A 2025 Innovation Guide
Hospitality industry leaders are rapidly embracing new technology that will enable them to achieve a competitive advantage in the future. At the same time, SaaS providers are seeking new ways to enhance the functionality of their products using ... More >
Hospitality industry leaders are rapidly embracing new technology that will enable them to achieve a competitive advantage in the future. At the same time, SaaS providers ... More >
Challenges of Legacy Retail Systems and How to Overcome Them
Retail is among the top industries driven by innovation, especially in today’s AI-focused tech environment. A seamless, personalized experience across channels driven by mobile, real-time data, and smart automation is what customers expect from ... More >
Retail is among the top industries driven by innovation, especially in today’s AI-focused tech environment. A seamless, personalized experience across channels driven by ... More >
Omnichannel Retail Strategy: Choosing the Right Technology for Success
Omnichannel retail has become a business imperative. Today’s customers expect a seamless experience, whether they’re browsing a website, using an app, or walking into a store. For large retailers, especially those still running on legacy systems ... More >
Omnichannel retail has become a business imperative. Today’s customers expect a seamless experience, whether they’re browsing a website, using an app, or walking into a s ... More >
Guide to Leveraging AI for Overcoming Data Silos in Omnichannel Retail Systems
Omnichannel retail aims to provide shoppers with a consistent, personalized experience across every channel—brick-and-mortar, mobile apps, websites, and social media. In reality, many retailers end up with fragmented data that undercuts this vis ... More >
Omnichannel retail aims to provide shoppers with a consistent, personalized experience across every channel—brick-and-mortar, mobile apps, websites, and social media. In ... More >
How To Break Down Data Silos in Retail Systems: Best Practices for Seamless Integration
Data silos remain one of the longest-standing challenges facing retail today. Most organizations, from aspiring SaaS providers to multi-channel retailers, spend a great deal on system upgrades but still struggle with siloed data. Silos block rea ... More >
Data silos remain one of the longest-standing challenges facing retail today. Most organizations, from aspiring SaaS providers to multi-channel retailers, spend a great d ... More >
Top 10 Restaurant Technology Trends & Innovations to Implement in 2025
New technologies help restaurants combat challenges caused by outdated tech, such as the lack of insights into customer behavior, high no-show rates, wastage, understocking, and inefficient resource allocation. They also help enhance customer ex ... More >
New technologies help restaurants combat challenges caused by outdated tech, such as the lack of insights into customer behavior, high no-show rates, wastage, understocki ... More >
Custom Retail Software Development Guide for Business & Product Leaders
If you are looking for a comprehensive guide on how to develop a retail software product when facing limited budgets or dealing with legacy systems or talent shortages, you are in the right place. At MobiDev, we’ve spent more than 15 years honin ... More >
If you are looking for a comprehensive guide on how to develop a retail software product when facing limited budgets or dealing with legacy systems or talent shortages, y ... More >
Reclaim Your App’s Potential: All You Need to Know About Application Refactoring
As a part of the legacy modernization process, application refactoring is a crucial step for businesses aiming to stay competitive while the market is changing rapidly and user demands are constantly evolving. As a business owner, you might need ... More >
As a part of the legacy modernization process, application refactoring is a crucial step for businesses aiming to stay competitive while the market is changing rapidly an ... More >
Software Product Modernization Strategy: Mitigating Risks for a Smooth Transition
As a Solution Architect with 10 years in the software development area, I truly believe that software development is all about modernization. Suppose you want to maintain a competitive edge and achieve your business goals. In this case, you need ... More >
As a Solution Architect with 10 years in the software development area, I truly believe that software development is all about modernization. Suppose you want to maintain ... More >
Navigating the Legacy System Modernization Journey: A Roadmap for Product Owners
Legacy system modernization turns out to be a critical challenge for businesses. With outdated technology and infrastructure, companies face operational risks and heightened security vulnerabilities, while missing opportunities for growth. With ... More >
Legacy system modernization turns out to be a critical challenge for businesses. With outdated technology and infrastructure, companies face operational risks and heighte ... More >
Ruby On Rails App Modernization: The Product Owner’s Complete Guide [2025]
If you have an outdated Ruby on Rails (ROR) application, that doesn’t mean you need to rebuild it from scratch if you want to update it. Older versions of the framework can certainly cause various issues related to performance, user experience, ... More >
If you have an outdated Ruby on Rails (ROR) application, that doesn’t mean you need to rebuild it from scratch if you want to update it. Older versions of the framework c ... More >
Software Development Security Best Practices: MobiDev’s Approach
As software development security is always among the top priorities for product owners, we’ll share how we at MobiDev protect customer products from threats, ensuring a secure software development process. ... More >
As software development security is always among the top priorities for product owners, we’ll share how we at MobiDev protect customer products from threats, ensuri ... More >
IoT Based Smart Parking System Development
Anger, annoyance, even a meltdown… What other emotions have you felt when looking for a free parking slot? Living in cities can be troubling. Urbanization is always expanding, and traffic in cities is becoming heavier every day. The UN Departmen ... More >
Anger, annoyance, even a meltdown… What other emotions have you felt when looking for a free parking slot? Living in cities can be troubling. Urbanization is always expan ... More >
