Case Study: Photo Sharing Social Network

February 06, 2015 658 Views
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Case Study: Photo Sharing Social Network

meWrap is a photo sharing social network designed for mobile devices and Apple Watch. Its features include: signup via phone number and email; adding friends from contacts; shared photo albums; a system of comments; live chat; a set of photo editing tools; offline work and auto-uploading; push notifications.


Social network development


"I have the pleasure of working closely with MobiDev for the last nine months, and I found their team to be first-rate. I would like to thank everyone at MobiDev for going above and beyond typical support, and their willingness to do whatever it takes to satisfy the customer. These guys are awesome."

– Calvin So, Product Owner


The project had a very quick start. Well-established communication with team members and timely comprehensive reports allowed to adapt the project to numerous changes, and it took 3 months to release the first version, with further frequent updates coming out once a month.


The Client's back end was tied to our iOS and Android apps, and this also saved some time. The iOS version had no technical difficulties as such, and was released first. The Android version had a worthwhile challenge with the offline mode. We had to set up a caching queue with reordering to collect photos and upload them to the server, once the connection was restored.


There was a predictable issue with Android that lies in very high demands towards the responsiveness of gestures. People who use new social networks need to be provided with excellent smoothness of app's reaction to a touch. Special attention was paid to adjusting the scroll. But as a result, we made it easy for the system to faultlessly react to horizontal and vertical scrolling, differentiate it, thus make the experience smooth to the end user. Over time we added support for Apple Watch.


Quick responses to the Product Owner's requests and demands and high skills of every team member allowed the MVP appear on the market in quite a short time. As a result, meWrap became an interesting alternative to the existing photo sharing social networks – beautifully designed and responsive in use. The network thrives and is under continuous evolution performed by MobiDev team.

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