Insights For Product Owners

6 Ideas To Leverage Augmented Reality For Marketing & Sales


Author: Andrew Makarov, Head of Mobile Development at MobiDevPost by Andrew Makarov,

Head of Mobile Development at MobiDev



Augmented reality is capable of delivering some of the most exciting advances in marketing since the very introduction of the internet. Business applications for this tech aren't just limited to the design or presentation space; indeed, some of the best uses for augmented reality can increase sales, maximize customer engagement, and improve customer satisfaction. By connecting users to the products they buy in a real, visual way, you can bridge the gap between your intended audience and the products or services you sell

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7 Technology Trends To Change Retail Industry In 2019


Technology is widely adopted by retail companies with the quite obvious purposes of overtaking less advanced competitors, gaining new customers, and eventually increasing revenues

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IoT Application Development With The AWS IoT Platform


With a sphere as disparate as the Internet of Things—and with products ranging from simple beacons to complex industrial equipment and smart home systems—the advent of platforms to streamline development was only a question of time

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IoT Trends To Drive Innovation For Business In 2019-2020


The Internet of Things is actively shaping both the business and consumer worlds—and it's going to be a tough year for innovation departments of modern enterprises. Smart tech finds its way to every business domain there is—from retail to healthcare, from finances to logistics—and a missed opportunity strategically employed by a competitor can easily qualify as a long-term failure

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Retail Digital Transformation: How To Leverage Tech Innovation Wisely


Tech innovation in retail has been running at a breakneck pace in the last decade. A host of solutions have appeared on the horizon, including everything from blockchain and augmented reality to advances in data science and machine learning that have found practical application in the retail sector

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Energy 4.0: Digital Transformation In Energy & Utilities Industry


Technology has been increasingly adopted by all major industry sectors over the last several years—and the energy industry is no exception. Tech innovation is no longer associated only with replacement of paperwork with automated electronic systems. The next step is reinvention of the ways that energy and utilities companies do business, engage their customers and interact with them. And let us not forget about Energy 4.0, a buzzword used to denote the digital revolution in this industry

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WebRTC Application Development: Business Use Cases And Opportunities For IoT


It's been predicted that the number of Internet of Things devices will reach nearly 21 billion by 2020. Their diversity is rapidly growing as industrial products, wearables, and smart household appliances continue to emerge. Data collection and communication capabilities of IoT products have created new ways for businesses to interact with their customers as well as get new sources of marketing data

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How To Test Augmented Reality Apps: Practical Guide
Augmented reality is no longer a futuristic fantasy. It is here and now, a viable part of the consumer market, available for millions of mobile users. Headsets, however, are a more complicated case, given all the limitations and issues with battery life, performance, and convenience for the user. Despite all that, businesses seize opportunities to build pioneering products and use augmented reality for engagement and retention of customers... more →
Why, When And How To Use Node.js For Backend Development
There are three fundamental things behind the choice of a technology stack for your software product. First, your business priorities and objectives. Second, the specifics of your business domain and market. Third, the specifics of the stack itself. All of these must be properly considered without contradicting each other... more →
Demo: NativeScript App With Custom Animations

Today we have a nice surprise for you – a demo of an app based on NativeScript, which is currently considered one of the most promising technologies for cross-platform development. And it works quite differently from others. Your app will not run in a WebView, like it goes with PhoneGap. Unlike ReactNative, your app will not use plugins to access native features. Basically, NativeScript offers direct access to native functionality via JavaScript without a single line of native code

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