Software Development Blog

6 Ideas To Leverage Augmented Reality For Marketing & Sales


Author: Andrew Makarov, Head of Mobile Development at MobiDevPost by Andrew Makarov,

Head of Mobile Development at MobiDev



Augmented reality is capable of delivering some of the most exciting advances in marketing since the very introduction of the internet. Business applications for this tech aren't just limited to the design or presentation space; indeed, some of the best uses for augmented reality can increase sales, maximize customer engagement, and improve customer satisfaction. By connecting users to the products they buy in a real, visual way, you can bridge the gap between your intended audience and the products or services you sell

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How To Make Smart Mirror With Alexa And AWS IoT


Client & Business Goals: This internal project shows how to create a voice-controlled Internet of Things product for smart home/office

Product: Smart Mirror, information hub with a display that shows various content; it comprises an integrated Alexa application and a number of built-in and 3rd-party services

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9 Augmented Reality Trends to Watch in 2019-2020


Augmented reality saw its record growth in 2018. Commercial support for AR is positioned to be strong, with big tech names like Microsoft, Amazon, Apple, Facebook and Google making serious commitments. It is believed that by 2023, the installed user base for AR-supporting products like mobile devices and smart glasses will surpass 2.5 billion people. Revenue for the industry should hit $75 billion. Industry players in the augmented reality world expect to 2019 to be a year marked by an uptick in the pace of industry growth.

A bulk of the latest advances in the field of AR were showcased at a number of tech events, some of which, such as Augmented World Expo and Consumer Electronics Show, were attended by our team. They inspired us to gather these 9 AR trends that will keep shaping the business landscape over the next couple of years and may inspire you on your own innovations

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7 Technology Trends To Change Retail Industry In 2019


Technology is widely adopted by retail companies with the quite obvious purposes of overtaking less advanced competitors, gaining new customers, and eventually increasing revenues

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IoT Application Development With The AWS IoT Platform


With a sphere as disparate as the Internet of Things—and with products ranging from simple beacons to complex industrial equipment and smart home systems—the advent of platforms to streamline development was only a question of time

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Flutter Application Development Case Study


This internal project shows the process of entering the market fast, using the technical capabilities of Flutter to get the required functionality and speed up the development process.

Business goals: Build a customizable cross-platform application with minimum time and effort to test the market

Product: MD Gym, mobile assistant for sportspeople that replaces traditional means of organizing workout and tracking progress

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Augmented Reality For Marketing & Brand Promotion


Augmented Reality has become one of the most engaging means of delivering your products and services right to the pockets of your customers. Meaningful application of AR can become a novel way of interacting with your audience and bringing value to them, with improved visual recognition and emotional attachment

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Mobile App Development For Startup: Case Study


Client: US-based startup that works in the music sphere

Business goals: Attract investors with a working beta for subsequent finalization and deployment of a fully shaped, scalable software product

Product: SoundStorming, mobile platform for musicians that helps to record and share music ideas, as well as collaborate on them; the platform comprises an iOS application supported by a BaaS solution

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IoT Trends To Drive Innovation For Business In 2019-2020


The Internet of Things is actively shaping both the business and consumer worlds—and it's going to be a tough year for innovation departments of modern enterprises. Smart tech finds its way to every business domain there is—from retail to healthcare, from finances to logistics—and a missed opportunity strategically employed by a competitor can easily qualify as a long-term failure

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Case Study: Workplace Wellbeing Platform

Client: European product company

Business goals: Provision of midsized and large companies with an on-demand solution that leverages workplace wellbeing to increase employee engagement, retention, and productivity

Product: PepTalk, a Web + mobile platform that supports corporate employees through mobile gamification, online team challenges and content across activity, healthy nutrition, mindset, and financial wellbeing

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