Project Highlights:
- Business transformation during lockdown
- Focusing on fast product launch
- Gamification to engage kids in physical activities
The Sport4kids company provides “beyond world-class” sports coaching for children. The unique approach covers sports activities that take place in schools, nurseries, and at sports clubs in the UK. Most of the client’s business was offline. But with the pandemic, the client had to quickly move their business processes online and develop a scalable digital solution.
Sport4Kids is a cross-platform mobile-based solution that unites coaches, kids, and their parents around sporting activities done both online and offline. The system provides an easy-to-follow lesson plan, progress monitoring for coaches, and inspires kids and their parents to love sports.
Originally, lesson plans, schedules, and the assessment system were done on paper. The lockdown imposed restrictions that forced the business to move to a digital format. The main challenge was to find a way of organizing the fundamentals of the program so that they work for the coaches, kids, and their parents remotely.
When we started, a major priority was optimizing the time to market. Flutter & Firebase were a winning combination to quickly kick-off and deliver the results.
The client aimed to involve more people to do sports at home. As the end customers included kids from schools and nurseries, the app has to be fun. To achieve this, we implemented gamification and strived to make the UX as comprehensive and easy as possible to use. To engage parents and their kids in using the app, a number of elements like reward cards, animal badges, achievements, and scoring were implemented.
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