How We Helped Achieve 52.3% Trial-to-Paid Conversion with Athlete Performance Analysis
In 2023, a USA-based sports app (name under NDA) reached out to us with a request for AI Consulting on the development of Athlete Performance Analysis for their platform. Their key business goal was to boost their user retention and increase the number of paid clients.
Following the AI Consulting cooperation, the company signed a long-term partnership with us to develop their Athlete Performance Analysis based on the AI Pose Estimation and Computer Vision. They managed to achieve their business goals, growing their trial-to-paid conversion to 52.3% and decreasing churn rate by 32.7%.
The Story Behind the Athlete Performance Analysis Platform
In 2023, the top management of a USA sports app was looking for opportunities to grow their base of paying users and improve retention. The market analysis showed a shift in demand for sports analytics features from “nice-to-have” to a “game-changer.” The team decided to focus on this direction and outline several possible features that can provide an in-depth analysis of athlete data.
They ultimately chose an AI-powered computer-vision-based athlete performance analysis that would give feedback on the pose and suggest ways to improve it. The top management got a referral to MobiDev and, after a thorough review, chose our company as its Technical Partner due to our expertise in AI pose estimation, computer vision, and the sports industry.
Business value of Athlete Performance Analysis for the Platform
The sports app’s management set clear business KPIs to assess the overall impact of athlete performance analysis. In one year after the launch of the athlete performance analysis feature, they’ve seen significant improvement across 3 KPIs:
- churn rate decrease: 32.7%
- free-to-paid conversion after the first AI analysis: 15.1%
- trial-to-paid conversion: 52.3%
One of the somewhat unexpected outcomes of the new feature was the reduction of the number of injuries during the exercises reported by athletes and coaches who use the application.
Project Scope of Athletic Performance Analysis
MobiDev was first hired for AI pose estimation consulting and Tech Strategy creation. After the successful completion of this task, the app’s management ultimately decided to opt for a long-term partnership with us, which included development and maintenance of AI pose estimation & athlete performance analysis. Their internal team continued to maintain the app and its other features.
We allocated a team of 4 engineers and a project manager to develop the necessary functionality and incorporate it into the sports application. The MVP of the Athlete Performance Analysis for 1 sports type was ready in 12.5 months, and it took another year to complete the product and add one more sports type. Currently, we’re working on its maintenance and are discussing the possibility of adding 2 more sports types.
Deliverables for Athletic Performance Analysis
In 2 years of cooperation, MobiDev delivered:
- MVP for One Sport Type: AI-powered movement analysis, video processing flow, performance scoring, and improvement recommendations.
- Athlete & Coach Reports: Automated performance reports, progress tracking, and coach/trainer review functionality.
- Personalized Recommendation Engine: AI-driven suggestions on how athletes can improve pose, movement quality, balance, or technique.
- Analytics Dashboard: tracking feature usage, completed analyses, conversion impact, retention changes, and performance trends.
Tech Stack for Athlete Performance Analysis
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