How We Delivered a Habit Tracking & Analytics App MVP in 11 Days at $10K
A UK-based IT company operating under NDA wanted to expand its product line of corporate health and wellness applications. Market research showed that the Habit Tracking & Analytics Apps would be the most promising idea. With a 14.2% CAGR, the market for this type of app is booming, fueled by corporate wellness initiatives.
Since the client’s internal development team was fully focused on their core products, they decided to outsource the new project to MobiDev.
Their business need was to create a working Minimum Viable Product fast and at an affordable price. That’s why we agreed on applying our AI-as-a-Partner approach, which allowed us to create and test an MVP in just 11 days and save 73.2% of the budget for our client.
The Story Behind
Our client, a UK-based IT Product Company, focuses on developing applications for personal health and wellness. In early 2025, they decided to explore new opportunities to expand their product ecosystem.
They identified several promising product ideas, including the Habit Tracking App, and wanted to validate them before committing to long-term development.
Business value
UK market research showed a growing interest in applications that help individuals track their daily activities with the goal of forming new habits and improving their quality of life. The rise of corporate wellness initiatives in large enterprises and their reliance on digital products in the era of remote and hybrid work is another major driver for growth.
According to Straits Research, the global market size for habit trackers is expected to grow at a 14.2% CAGR from $1.9B in 2025 to $5.5B in 2033.
The team identified the gaps in the functionality of such apps available on the market. They outlined their product vision and created a list of features to fill in the gaps.
Project Scope
The goal was to create an MVP, test it on the client’s employees and the users of their apps. If the new application proves successful in user testing, they plan to launch it by the New Year 2026, when people usually make resolutions.
Since the client’s team was focused on their main products, the company decided to outsource MVP development. They chose MobiDev as we had previously cooperated on another project, and they had been impressed by our work ethic and product quality.
Deliverables
MobiDev experts suggested our AI-as-a-Partner approach to the development of MVP. In this approach, a senior developer acts as the Technical Lead of the project. They analyse client requirements, outline product architecture, plan development course, orchestrate interactive AI-assisted development, review the output, and fix the errors before they snowball into a non-working MVP.
On average, developing such an MVP for the Habit Tracker App manually takes approximately 50 days. We delivered a Minimum Viable Product in 11 days, helping the company significantly cut the budget while getting a working app that can be provided to users for testing.
| Project Scope | Deliverables |
|---|---|
| Business Need | Create an MVP for Habit Tracking & Analytics App to test with a limited user base to understand whether users are ready to pay for the product, and if they track their habits regularly. |
| Budget | $10K |
| Timeline | 11 days |
| Team | 1 Solutions Architect + AI Tools |
| Lines of Code | 7,934 |
| Code Quality | production-ready, high-quality, error-free code |
| Development Time Speed Up | 3.55x |
| Budget Saving | 73.2% |
| Project Documentation | Project overview, feature list, and user stories generated by AI |
| Features | ● Creating custom trackers for individual activities ● Calendar-based daily tracking ● Visualization with time graphs, heatmaps, streaks & goal completion %. ● Comparison analytics and weekly/monthly statistics ● Account Dashboard |
How We Delivered
Requirements Gathering
We began by meeting with our client and discussing the project scope. We reviewed the feature list, product vision, and several references they provided.
Planning
We allocated our Solutions Architect, who then created a development roadmap, stages, and tech stack with the help of AI tools.
Prototyping and Product Scaffold
MobiDev’s Solution Architect used AI tools to develop a prototype scaffold, which became the basis for the new MVP.
AI-Enhanced Development
Using another set of AI tools, our Solution Architect developed features for the application in accordance with the client’s requirements.
Sign-Off
Upon testing the MVP and fixing the bugs, MobiDev handed off the production-ready app to the client for further user testing.
Tech Stack
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