Inbound Marketing Lead

Since 2009, MobiDev has been helping business leaders reach their strategic goals through our consulting, engineering, and design services. We build long-term partnerships with clients, including established companies and tech startups. Our people-to-people approach emphasizes collaboration and creativity, ensuring technology enhances our human-centric focus, leading to exceptional results.

Having gained a solid business foundation, we are now prioritizing marketing in our customer acquisition efforts and are ready to put our resources to work for impactful results. As an integral member of our marketing team, the Inbound Marketing Lead will play a pivotal role in customer acquisition, focusing on scaling our inbound marketing strategies.

Main requirements:

• 5+ years of proven marketing experience
• Minimum of 3+ years in inbound and content marketing, with a focus on B2B services
• Experience working in a software development company for at least 1 year promoting to the US market
• Proven ability to develop and implement comprehensive inbound marketing strategies across multiple channels, including SEO, social media, webinars, and podcasts
• Proven track record of success (success stories that lead to significant growth of high-quality leads coming from inbound marketing efforts)
• Strong proficiency in reporting and analytics, using data to optimize content performance and drive results
• Demonstrated experience in leading and mentoring a team of marketing professionals
• Strong strategic planning skills to align marketing initiatives with business objectives
• Flexibility to adapt to a fast-paced and dynamic work environment
• Up-to-date with the latest trends and best practices in inbound marketing and content strategy
• High level of English language proficiency

Additional assets:

• Hands-on experience using HubSpot for campaign management and analytics
• HubSpot Marketing Certification (Inbound marketing)
• PR & Communications background

The main tasks that await you:

• Driving high-quality MQL’s and nurturing them to SQL’s to feed sales pipeline
• Development and implementation of Inbound & Content Marketing Strategy
• Managing a remote team and cooperation with an external marketing agency that possess the expertise our internal team doesn’t, syncing the activities with them to implement the marketing strategy
• Managing the implementation of a marketing strategy which includes almost all known channels
• Tracking and managing the efficiency of the team work by monitoring the available metrics and KPIs and introducing the ones that you lack

We offer:

• A chance to make an effective contribution to the function of the company and its results
• An atmosphere of dynamism and development. An opportunity to change processes and form best practices
• Interaction with the company’s top management — visionaries and tech evangelists —  a minimum of micromanagement/bureaucracy, a maximum of freedom based on common values and clear goals
• Income that grows along with your achievements
• Flexible schedule
• Paid vacation and sick leave
• Our accountants will take care of the taxes
• Legal support