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Case Study: Mood Cow

August 26, 2016 153 View
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Mood Cow is a mental care tool for primary care physicians and their patients – people who often find themselves under stress and are in need of quick and convenient assisted self-help. This app provides it, helping them to evaluate current psychological condition daily—and track it over time. This information maintains relevance and can be provided to their doctors with the same app, so they can use it for deeper understanding and further analysis of the problems of their patients.

This idea was brought to us by our Client—a California-based entrepreneur of Japanese descent—who has always had the belief that technology must serve people. While most hardware and software aims at helping people to keep physical health, the Client's ideas concerned psychological health, and he'd already had several products united by this idea. The Client's scientific degree in systems science was the perfect prerequisite for effective work on an app that would help all people who are under psychological pressure and stress.


The idea was that even if you are exposed to stress frequently, you can help yourself easily. There is a set of simple and effective well-systematized techniques that track nutrition, water consumption, physical exercise, positive and negative influence on psychological health. If you lack something, or if something has negative influence on you, it must be quickly detected; that's the idea behind the app.

When the Client first addressed us, he had the idea of making a portal website and a prototype of an app that was based on breathing exercises. Everything changed drastically during our discussions. The website idea turned into a landing page. The budget was mostly invested in clever branded design that would provide seamless navigation and attractive, recognizable style. It would later be incorporated in the app. The Client worked further to turn this website into a book with lots of valuable information about mental health. Additionally, the Client had a pilot batch of cuddly toy cows with mechanisms that emulated heartbeat, made for relaxation and breathing exercises. This cow became the mascot of the entire product line.


There were lots of fruitful discussions at the initial stage, and the Client provided us with detailed specifications until we finally captured the optimal set of features for the first version. First we created the landing page, which took about 2 weeks, and we used its visual style as the basis for the app. After the final approval, there were no changes in requirements. It was a fixed-price project that was made according to the comprehensive and perfectly clear specifications provided by the Client. The Mood Cow app became a cross-platform solution available on both iOS and Android. MobiDev was kindly credited on the app's info page.

Interesting fact: a Client's friend, CEO of a company, asked his employees to provide varied and valid data that was later used for testing.


Two user roles: Doctor and Patient

Capture Mood Questionary for Patient

Dashboard with 3 charts

Generate barcode for Doctor

Scan barcode as Doctor and see Patient's dashboard

First of all, there are two user roles; as a Patient, a user can pass a quick test where they indicate current mood, then pick a negative factor that might have caused bad mood, then pick whatever has had a positive influence. Just 3 answers enable this powerful tool with complex calculations for mood analysis, and all the factors are described in detail. A QR code is generated and can be scanned with the same app by a Doctor, who thereby gets access to the Patient's dashboard. This means of sharing was suggested in order not to keep sensitive data on the server, simple for patients and demanding professional understanding from doctors.

Since the data has to be relevant, the Patient 'captures the mood' on a daily basis. At the end of the month the data is aggregated, and the factors mood dynamics are easily tracked—according to the last 20 entries—and provided to the Doctor for analysis.

Therefore, Mood Cow is a very simple yet effective tool for doctors, and it helps them to direct the process of treatment.


• JavaScript

• RAD.js (Backbone, Google Incremental DOM, Router5, Webpack)

• Cordova

• Chart.js Library


While the breathing exercises are absent in the first version of the app, they will most likely appear in the future. But now the main concern is to promote the launched product and gather feedback from real users as a base for further updates. And of course, there will be design enhancements which will make the app more interactive.

A special mention should be made of the Client's positive attitude, quick responses, and technical skills, which were essential for successful development. He is a very decisive, patient and polite person, who always strives for results and quick problem-solving. This attitude motivated the team effectively, the Client was highly satisfied with the results, and the whole project was one of the best experiences the team ever had.


Satoru Isaka
Product Owner

"Thank you for all the hard work you put in for Mood Cow. You committed to work to deliver a product that satisfies me. I sincerely thank you for everything you did for me, from prompt and thoughtful communication, detailed plans and work, thoughtful budgeting to accommodate my personal financial constraints, to overall respect and considerations for me. I am pleased and honored to work with you, and I am looking forward to continue working with you."


Helen Khailova, Alex Vasilchenko, Kateryna Antypchuk, Georgii Syrota, Arina Agive.

Don't forget to check this wonderful product and visit the landing page!

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